Strategic Use of Images in Search Engine Optimization

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When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Nike Air Max 2016 Dames Grijs Confused? Let’s look at an example: Suppose you operate a travel site and you want to optimize a given page for the term “Las Vegas hotel”. nike air max 2017 dames Suppose that you also want to include an enticing marketing message such as “Book now and save 20%!”. air max pas cher The aforementioned tagline lacks descriptive text, but possesses persuasive characteristics. New Balance Soldes That being said, you may want to place the tagline in an image and the key phrase (i.e. adidas y3 pas cher Las Vegas hotel) in a header tag. This places emphasis on the desired term, yet still provides a marketing opportunity without compromising keyword consistency. In other words, images are a great place to insert marketing messages that lack the necessary keywords and phrases. nike air max pas cher Leveraging this technique will ensure that descriptive text is indexed, while less marketing jargon is overlooked.

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