The Importance of Anchor Text in Backlinks

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The importance of anchor text with respect to a linking strategy cannot be overstated. Marquette Golden Eagles Jarrett Lee – LSU Tigers Backlinks are a huge part of the search engine algorithm. Adidas Powerlift 2.0 Donna

AIR MAX 2017 When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Womens Jordan Retro 4 Nike Lebron 13 Almost always, linking candidates will use the company name as anchor text. Lavelle Hawkins This does not provide any type of description of the target company’s products or services. Nike Air Max 2016 Heren Rood nike air max 2017 femme noir Sure, it may be great for branding purposes, but it isn’t usually needed. PURE BOOST Air Huarache Donna Rosa

In most cases, companies already rank very high (if not first) for searches that incorporate their brand. New Balance 997.5 damskie Air Jordan 9 Here is an example using fictional company “Acme Plumbing Supplies”: Most people will link simply using the terms “Acme”. fjallraven kanken uk Nike Roshe Run Motif Homme This is alright, but it does not describe the company’s products or services, nor provide any context. kanken baratas Kopen Nike Air Max 2017 Goedkoop By adding the word “plumbing” or term “plumbing supplies” (i.e.

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